Natural Products Expo West 2024 returned to Anaheim Convention Center near Los Angeles, California on March 12-16. Under partly cloudy skies (unusual for SoCal) many thousands of exhibitors and attendees traversed the show halls and events at the leading trade show in the natural, organic and socially conscious products industry.

Keynote speeches, educational talks and panels (numerous), pitch slams, herb walks, yoga on the plaza, and happy hour concerts filled the schedule.  As expected, organic, plant-based, gluten-free, keto, paleo, non-GMO, and numerous other health-based options were on display.

Probiotics continued to be popular, both as standalone products and as extended lines from well-known companies. Prebiotics were often included to amplify their advantages. Fermented products were prominently featured, including yogurts, kefirs, kombucha, and new varieties of fermented pickles and cabbage.

The NEXTY Awards recognized the top new brands showcased at the Natural Products Expo West. You can watch the YouTube video of the event here.

Keynote addresses attracted large audiences to commemorate the State of Natural & Organic, featuring acclaimed cookbook author Chef Sean Sherman (known for “The Sioux Chef’s Indigenous Kitchen”) and renowned motivational speaker, author, and podcaster Jay Shetty.

Keynote speeches drew big crowds  to celebrate the State of Natural & Organic, popular cookbook author Chef Sean Sherman (The Sioux Chef’s Indigenous Kitchen) and motivational speaker, author and podcaster Jay Shetty